The internet is proving as much of an attraction to technology-savvy young men as TV, according to a new survey by the Marketing Investment Strategy Group and Copernicus.
Frequent male web surfers aged 18–34 spend around 12.2 hours per week online, compared to 12.1 hours in front of television. Nearly ten hours weekly are spent listening to the radio, and around two each for reading magazines and newspapers.
The study, commissioned by ESPN.com, found sports websites were the biggest pull for internet users, followed by music.
Sixty eight percent of the 32.2 million US men in the 18–34 age bracket have internet access, and 60% said they surfed the web for personal reasons on several occasions each month.
News source: Advertising Age - Interactive Daily