ING’s New Marketers Put $15m Account Up for Grabs

13 June 2001

Amsterdam-headquartered insurance and financial services giant ING Group has put its $15 million stateside advertising activities up for review in the wake of a major campaign to launch the company in the American market.

The launch in May was handled by the New York office of Jordan McGrath Case & Partners, a unit of Havas Advertising and coincided with the appointment by ING of a new US marketing team.

News source: Advertising Age - Daily Deadline