IBM Taps Three PR Shops for $40m Global Duties

10 August 2001

Further to last week’s story [WAMN: 01-Aug-01], IBM has named the three public relations shops that will share its consolidated $40 million global PR account.

Consumer PR business (encompassing global services, financing and sales and distribution) will be serviced by a dedicated network titled One Blue comprising various Omnicom agencies. Headquartered in New York, it will include Ketchum, Brodeur and Fleishman-Hillard.

Technology and research duties go to Magnet in New York and San Francisco, while Text 100, with offices in the same two cities plus London, will handle IBM’s products.

The three-month review involved the culling of around fifty shops from the client’s roster.

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