IBM Launches New $110m Multimedia Campaign

19 March 2001

International Business Machines today unrolls a new international ad campaign for its so-called’ middleware’ range of programs – DB2, Lotus, Tivoli and WebSphere.

Created by Ogilvy & Mather Worldwide, the campaign budget is $110 million and will run through the rest of this year across the US, UK, Australia, France, Germany, Italy and Japan. It will embrace print, broadcast, internet, direct marketing and event promotions.

It follows on the heels of another major IBM drive featuring the Linux operating system launched earlier this month. [WAMN: 5-Mar-01].

News source: Advertising Age - Daily Deadline