IAB UK Approves New Online Ad Sizes

30 July 2001

Voluntary guidelines for eight new sizes of online ad have been approved by the Interactive Advertising Bureau UK.

The body has added three tall ‘skyscraper’ and five other rectangular ad sizes to its list of recommendations. Websites using the new sizes should accept a 15K load for the skyscrapers and 20K for the others.

News source: CampaignLive (UK)