The $150 million US media duties of South Korean auto firm Hyundai Motor America are up for grabs.
The review may, suggest insiders, precede a global media consolidation. Hyundai’s creative and media account has been handled by Bates USA West in Irvine, California since the company launched American sales operations in the mid-1980s.
A number of undisclosed shops will reportedly make presentations at Hyundai HQ in Seoul over the coming ten days.
News source: MediaWeek.com (US)