How the UK Grew to Love YouTube

15 September 2006

LONDON: UK web users have put social networking and video site YouTube at the top of the online brand league table, according to new research by Nielsen/NetRatings.

YouTube has experienced an eye-watering 478% increase in unique users in the first six months of the year.

The list of fastest growing web brands shows photo sharing site Flikr at number two with 131% growth, closely followed by the News Corporation-owned MySpace, which notched 98% growth in unique use.

Comments Nielsen analyst Alex Burmaster: "Last year indicated the potential for sites utilising the internet as a method for users to communicate and share information and the first half of 2006 has confirmed this."

The list of top ten growth brands is:

1 YouTube - 478%
2 Flickr - 131%
3 MySpace - 98%
4 American Express - 97%
5 Photobucket - 91%
6 Mozilla - 91%
7 Vodafone - 86%
8 Bebo - 85%
9 Odeon - 82%
10 B&Q - 72%

Data sourced from Brand Republic (UK); additional content by WARC staff