Hilfiger Centralises $30m Fashion Business at Deutsch

04 December 2000

Fashion label Tommy Hilfiger has shifted its entire clothing advertising account to Deutsch in New York.

Deutsch, which already handles the $50 million business for sportswear, eyeglasses, handbags and accessories, picks up a further $30m of billings for children’s clothes, jeans, golf and home products, all formerly at fellow New York shop Kirschenbaum Bond & Partners.

However, the account for the company’s fragrance brands has not yet been assigned.

Kirshenbaum described the loss as a mutual decision.

News source: Advertising Age - Daily Deadline