Hershey Reviews $100m-plus Media Biz

07 February 2002

Agencies are being approached regarding a review of Hershey Foods’ media planning and buying duties.

Worth upwards of $100 million in billings, the account is currently in the hands of New York agencies MindShare and OMD – sister shops to the client’s creative duo Ogilvy & Mather (WPP) and DDB (Omnicom) respectively.

News source: MediaWeek.com (US)