Havas' Volkswagen Account Rumoured 'At Risk'

11 October 2004

Job had nothing on Havas!

Not only is the French marketing services company under threat of takeover since corporate raider Vincent Bolloré built-up a 16.4% stake, but its $300 million Intel account is also up for grabs.

Now the latest blow for the beleaguered group is that Volkswagen's $1.4 billion (€1.14bn; £785.5m) media planning and buying account - which Havas' MPG shares with Grey Global's Mediacom) - could be consolidated in the hands of the latter.

Volkswagen has denied the report, stating that "those plans do not exist". Which is curious in the light of a comment by a Havas spokeswoman who let it be known that the agency "would be defending the account".

Data sourced from mad.co.uk; additional content by WARC staff