Havas Marked Time in 2006

06 February 2007

PARIS: Despite a sparkling new business performance in 2006, Havas, the globe's fifth largest marketing services group, on Monday reported almost static revenues during the year, posting annual gross income of €1.47 billion ($1.91bn; £970.25m) compared to €1.46bn in 2005 - an increase of just 0.8%.

The full beneficial impact of the company's new business successes are unlikely to become evident until, perhaps, the mid-point of this year; while 2006 net income will not be disclosed until March.

The group's performance was not helped the weakness of the US dollar which, says Havas, accounted for a late-year loss of momentum.

In North America revenues slipped by 4%, although other regions reported varying degrees of growth, Latin America leading with a year-on-year increase of nearly 20%. Continental Europe achieved an uplift of 6%, the UK 2%, while Asia Pacific remained flat.

Finances aside, Havas's flagship network, Euro RSCG Worldwide won accolades as the 'best global advertising agency' respectively from US trade magazine Advertising Age and its UK equivalent Campaign.

According to group chairman Vincent Bolloré, the strongest client sectors were healthcare marketing, corporate communications and customer relationship management.

In addition to Euro RSCG, the group's other main global assets are Arnold Worldwide and the MPG media network.

Data sourced from AdWeek (USA); additional content by WARC staff