Hasbro Hands Games to Roster Shops Jordan and Grey

30 November 2000

Toy and game manufacturer Hasbro has consolidated its $85–$100 million games business with two roster agencies, Jordan McGrath Case & Partners/Euro RSCG and Grey Worldwide, both in New York.

Former roster shop Griffin Bacal, previously responsible for the biggest chunk of the games business, lost out in the review.

The move caps a busy week for Hasbro, which recently awarded its toys business to DDB Worldwide [WAMN: 28-Nov-00].

News source: Advertising Age - Daily Deadline