|
About Us
Help
Store
ALL OF WARC
ALL OF WARC
Case Studies
Articles
Research Papers
News
Advanced Search
Case Finder
Pinpoint the case evidence you need – search by industry, objective, media and more.
Recommended Cases
Case summaries showcasing leading brands achieving key marketing objectives.
Campaign Videos
Creative TV and video executions from the most innovative and market-leading brands.
Latest Awards
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
Warc Prizes
The latest from our annual case study competitions.
Effectiveness Index
(external website)
Rankings of the world's most effective agencies, advertisers and brands.
Industry Topic Pages
Shortcuts to the latest industry-focused information and insight.
Alcoholic Drinks
Apparel & Accessories
Automotive
Financial Services
Food
Government & Non-profit
Household & Domestic
Luxury
Media & Entertainment
Pharmaceutical & Health
Retail
Soft Drinks
Telecoms
Tobacco
Toiletries & Cosmetics
Travel & Tourism
Utilities
Subject Topic Pages
Shortcuts to the latest information
and insight by subject area.
Consumers
Data
Geographies
Main Media
Marketing
Other Channels
Guides
Overviews of leading brand owners, and guides to key issues and tasks.
Company Profiles
Best Practice
Briefings
Warc Index
Browse all articles, papers and case studies by subject.
Latest Trends
Latest reports from Warc and trusted partners offering unique insights into current trends.
Consumers
The driving forces behind consumer behaviour.
Industries
New developments for industries and sectors.
Marketing
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Geographies
Insight and intelligence for countries and regions.
News
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Data
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.
Event Reports
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Event Listings
Plan your schedule of must-attend events with our global calendar of conferences.
Your Profile
Review your contact details and public profile.
Your Topics
Choose and review which topics to follow.
Your Brands
Choose and review which brands to follow.
Your Email Updates
Select and manage the emails you receive.
Client Services
Contact your dedicated Client Services Manager.
Warc Plus
Put our research team at your service.
Home
>
Today's Top Stories
Today's Top Stories
P&G brands win gold at Effies
India's ecommerce sector grows
Europeans lag in mobile mind shift
Virtual currencies gain ground
Loyalty programs can do more
Global marketing budgets improve
News
7 Day Round-Up
RSS Feed
Warc Blog
The Warc Blog
Green firms reap rewards
NEW YORK: Companies that have made the greatest strides in tackling sustainability issues are yielding above-average results in areas such as margin levels and shareholder returns, a study has revealed.
Osmosis Investment Management
compared
the performance of the top 10% of "resource efficient" firms in nine sectors worldwide with the MSCI Index of 6,000 major corporations from across the globe.
The first group of companies – argued to be pursuing the Model of Resource Efficiency (MoRE) – secured net margins of 12.7% from January 2005 to September 2012, a figure hitting 6.3% for the MSCI World index.
Similarly, the sustainability leaders assessed generated a return on equity of 16.4% during this time-frame, more than doubling the 5.5% logged by the wider test group. These totals stood at 6.2% and 3.2% respectively when analysing their return on assets.
Gerrit Heyns, a partner at Osmosis Investment Management, dismissed concerns that eco-friendly activity has a negative impact. "Nothing could be further from the truth," he said.
"It's a common misperception that responsible or sustainable investments are all in the hug yourself, warm feeling, good intention category, the inevitable consequence of which is diminished investment return."
"An investment strategy based on resource efficiency not only produces returns in excess of global benchmarks, it also identifies management teams that are forward thinking, aware of the economic imperatives brought about by resource constraint."
In further evidence of this, the annual returns to investors provided by the MoRE panel of organisations have reached 9% for the year to date, compared with 8.2% for the MSCI World sample.
Such a correlation was also found to apply each year from 2005 to 2011, with the level of "outperformance" averaging out at 5.5% annually during this period.
At present, the leading players in the area do include "less well-known global firms" like Lundin Petroleum, the energy group, and Shire, the pharma specialist, but most are "household names", Heyns suggested.
"The data on sustainability shows that companies like Boeing, BMW, UPS, and L'Oréal are highly resource efficient in their respective industries," he said.
Data sourced from Bloomberg; additional content by Warc staff, 24 September 2012
SIMILAR NEWS
L'Oréal predicts China boom
BMW taps sonic branding
India poses unique challenge to L'Oréal
Sitemap
Content & Partners
|
Home
Help
Contact Us
Terms & Conditions
© 2013 Copyright and Database Rights owned by Warc