Google tops French mobile web charts

02 April 2012

PARIS: Google, Facebook and YouTube are among the most popular platforms for France's mobile internet audience, whether they log on through a browser or an app.

Overall, 89.4% of France's mobile internet population visited a website in February 2012, and 66.2% used apps for this purpose, Médiamétrie, the research firm, said.

Some 13.4m people went to Google's search engine on a mobile in February 2012, a figure reaching 12.2m for Facebook, the social network, and 7.7m concerning YouTube, the video hub.

Twitter, the microblog, claimed fourth position here on 7.1m, ahead of Apple, the electronics group, with 6.5m, and the website run by Orange, the mobile network provider, logging 6.1m.

Google also claimed the lead role in terms of app usage, with 9.6m users. YouTube, which is owned by Google, posted 7.8m, beating iTunes on 7.1m.

Game Center, the social gaming property, attracted 3.8m players, thus topping Facebook, further back on 2.8m, the same total as registered by Orange.

Elsewhere, the study revealed that 10.8m members of the internet audience accessed video and film platforms during the second month of this year, equivalent to 53.9% of the potential base.

People engaging in this activity showed a clear demographic bias, as 60% were male, and a third fell within the 15-24 year old age group.

Weather applications also saw a spike in popularity due to some adverse conditions experienced in the country, with the number of people using related apps rising 16% month on month to 5.2m.

Data sourced from Médiamétrie; additional content by Warc staff