Google Grabs Most Influential Brand Title

25 January 2006

Internet titan Google has again powered its way to the top of the global brand league, knocking Apple Computer into second place.

The latest top brands survey by London-based Interbrand, reports that 45% of 2,500 people quizzed in forty countries said the search engine had most impact on them - good or bad - during 2005.

But US-headquartered Google, which last led the field in 2003 and is rapidly heading toward world domination of all things online, did not have everything its own way. In local North American markets it was beaten into second place by Apple, thanks to mega-sales of its iconic iPod products.

Making its debut in global third place was eBay-owned internet phone service Skype; followed by US coffee giant Starbucks and Scandinavian furniture store chain Ikea.

In the Asia-Pacific region troubled electronics giant Sony was voted the most influential brand. It was closely followed by carmaker Toyota, electronics rivals Samsung and LG, with financial conglomerate HSBC in fifth place.

In Central and Latin America, alcohol brands were most influential, with brewer Corona in top spot, followed by rum maker Bacardi.

Data sourced from Brand Republic (UK); additional content by WARC staff