Global Adspend Rises, but UK Figures Fall

31 October 2008

NEW YORK: Global advertising expediture rose by 1.5% year-on-year in the second quarter of 2008, with Asia Pacific posting growth of 7.6% while European marketing spend fell by 3%, according to figures released yesterday in The Nielsen Company's Global AdView report.

Germany, Australia and the US all recorded overall adspend growth, although the top ten American advertisers reduced their domestic outlay by around 6% overall.

The UK was one of the worst-performing major advertising markets, with spending falling by some 2.6% year-on-year.

Radio adspend in the country fell by 6.2% in the first half of the year, with outdoor also down by 6%; cinema, by contrast was the only medium to post positive figures, and was up by 9.8%.

Data sourced from Media Week (UK); additional content by WARC staff