Global Adspend Forecast Increased by Aegis

07 September 2005

Aegis Group, owner of media agencies Vizeum and Carat, has nudged its world adspend growth forecasts northwards by 0.2% on the back of its own latest performance figures.

The company, reporting a 14.8% growth in its revenues to £389 million (£717.16m; €574.97m) for the first 6 months of the year (with acquisitions and currency movements tempering the figure to 7.5%), is predicting a 5.2% increase in global adspend this year.

Key drivers will be the Chinese and central European markets in which Aegis's statistical luminaries are predicting increases of 18% and 11.4% respectively, as well as periodic boosters such as next year's Soccer World Cup and Winter Olympics.

There's less joyous news for the UK, where the company has revised its previous prediction of 4.8% growth downwards to 3.7%.

  • Meanwhile, Aegis has bought Australian market research firm Market Equity.

    The new family member was born of a £11.7 million deal, comprising £6.6m in cash with a further £5.7m tied to performance over the next three years.

    Market Equity will sit in the Aegis's Synovate stable, further expanding its research operations in the Australian market. It follows Aegis's purchase of Australian retail research outfit AZTEC Information Services for £33m earlier this year.

    Data sourced from; additional content by WARC staff