GlaxoSmithKline Launch Image Campaign

10 January 2001

Pharmaceutical titan GlaxoSmithKline, spawned from the merger last year of SmithKline Beecham and Glaxo Wellcome [WAMN: 3-Aug-00], is launching a corporate rebranding and image campaign to coincide with its creation.

The branding exercise is by Interpublic-owned FutureBrand in London.

News source: New York Times