Gillette Taps BBDO for $100m Duties without Review

23 July 2001

Gillette has moved an estimated $100 million of global ad duties for its Oral-B and Braun Oral-B brands to BBDO Worldwide in New York without a review.

Losing out is the same city’s Gotham, which picked up the brands last year from Interpublic Group sibling Lowe Lintas & Partners.

BBDO already handles a number of Gillette brands, including Right Guard, Soft & Dri, Mach III, Sensor, Sensor Excel, Venus and Duracell.

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