Gillette Puts Global Media Up for Grabs

19 June 2002

Consumer products giant Gillette is reviewing its global media arrangements.

Three agencies are in the running. Current roster shops OMD (North American and European media) and Universal McCann (Latin America and Asia Pacific) will battle it out with outsider MindShare, taking part because of its ties with Ogilvy & Mather Worldwide, creative incumbent on Gillette’s Duracell batteries brand.

Billings have not been disclosed, though the client spent $174 million (€184m; £117m) last year in the US alone.

The review is part of Gillette’s ‘strategic sourcing initiative’, a scheme designed to cut costs in buying goods and services and use the cash to boost marketing efforts.

Data sourced from:; additional content by WARC staff