GfK Collects €13m from TNS for Doomed Deal

17 October 2008

NÜRNBERG, Germany: Adding insult to injury, Taylor Nelson Sofres has been forced to delve into its pockets for €13 million ($17.64m; £10.11m) in compensation to former beau GfK for breaking-off their engagement – thanks to the machinations of WPP Group.

The expenses incurred by GfK during its 'merger of equals' negotiations are fully covered by the TNS payment, leaving the German research giant's earnings-per-share unscarred by the broken romance. 

The end of the affair has left it in fine fettle: its independence uncompromised and its order book burgeoning despite the global financial meltdown.

As at the end of September GfK had achieved 91.6% of its 2008 group sales forecast, in terms of fulfilled or committed business. This betters the 89% posted at the same time in 2007.

Data sourced from; additional content by WARC staff