Germany's 'Best Brands 2006' were lauded this week, the four category winners selected from market research data compiled by GfK. The research assesses brands on two criteria: market share and consumer awareness and affinity.
And the winners are ...
- Strongest Business Brand
3. Siemens (winner in 2004)
- Strongest Growth Brand
2. Mey (fashion range)
- Strongest Product Brand
1. Tchibo (retail chain)
- Strongest Financial Brand (for decision-makers)
2. Franklin Templeton Investments
3. Deutsche Bank.
The four winners share media space and communications work valued at €1 million, donated by SevenOne Media, WirtschaftsWoche
Data sourced from mandmeurope.com; additional content by WARC staff