German Broadcaster Mulls Three Offers

12 December 2006

BERLIN: The future of Germany commercial TV broadcaster, ProSiebenSat1 Media could be decided this week as three potential new owners remain in the bidding.

Dogin Yayin of Turkey, a joint bid from Kohlberg Kravis Roberts and Permira, and another from Apax Partners with Goldman Sachs will be considered by the majority shareholding consortium, German Media Partners.

The offers are thought to value the company at around €6 billion ($7.9bn; £4.05bn).

ProSiebenSat.1 owns five television stations with a 30% audience share, behind rival Bertelsmann. However, it has a 45% share of Germany's TV advertising market. Overall revenue rose 6.9% to €1.45bn for the first nine months of 2006 over the year earlier, as net profit climbed 2.6% to €127.3 million.

German publisher Axel Springer's €4.2 billion acquisition of the broadcaster was thwarted earlier this year by competition regulators [WARC News: 09-Jan-06].

They were concerned that the purchase would give the owner of the best selling tabloid, Bild, too much influence over the country's media and, together with Bertelsmann, create a near-duopoly in the ad market.

Data sourced from Wall Street Journal Online; additional content by WARC staff