General Mills Mulls Mix ‘n’ Match Cereals Site

15 November 2000

Global foods giant General Mills of Minneapolis is planning a pioneering web concept – a site that enables consumers to create online their own customized breakfast cereals.

Initially confined to the US, visitors to the site are faced with over one million possible breakfast combinations, each priced at $1 per serving. The crunchy choices will be shipped direct by General Mills within 2-4 days of ordering.

News source: Advertising Age - Interactive Daily