GM Reverses Oldsmobile Branding Review

18 December 2000

General Motors’ doomed brand Oldsmobile is not to proceed with the branding review announced December 15 [predicted in WAMN: 13-Dec-00].

The trio reported to be contesting the Olds assignment were incumbent Leo Burnett, Chicago; fellow Windy City shop E Morris Communications (which handles Olds’ African-American account); and the Troy, Michigan, office of McCann-Erickson.

GM has now decided that the business will remain with Leo Burnett.

News source: Advertising Age - Daily Deadline