GM Launches Newspaper Campaign to Back Price Promotion

21 September 2001

A national newspaper ad campaign launches today to promote General Motors’ new promotion, titled Keep America Rolling.

The auto giant is offering interest-free finance deals on all its marques until the end of October. Handling the print effort, as well as a TV spot due to air this weekend, is McCann-Erickson in Troy, Michigan, incumbent on GM’s corporate business.

Commented Ron Zarrella, GM president in North America: “We know this is a difficult time to talk about an incentive program, but GM has a responsibility to help stimulate the economy by encouraging Americans to purchase vehicles, to support our dealers and suppliers and to keep our plants operating and our employees working.”

News source: Advertising Age - Daily Deadline