French consumers boost media spending

06 October 2010

PARIS: Consumers in France have boosted their expenditure on media and related services over the last year, a new report shows.

Research firm Médiamétrie estimated that the average French household spent €2,348 ($3,235; £2,035) in this category - or 8.4% of median total income - excluding the licence fee during the previous 12 months.

This constituted a 1% increase on an annual basis, following a 4.3% surge recorded in the same study published in 2009.

Among households in the high-earning AB+ bracket, figures hit €2,953, while their counterparts on lower wages directed 10% of salaries to this sector, 2% more than wealthier customers.

Where the oldest member of a household was between 35 and 49 years old, outgoings were also €340 above the norm.

Residences containing children under the age of 15 years old spent almost 1.3 times more than those which did not.

Overall, the rising number of buyers has helped offset falling prices for gadgets like flat-screen TV sets and promotions on subscriptions, Médiamétrie said.

Internet services enjoyed a 15% jump, with netbooks up 12%, and these areas are expected to enjoy further growth going forward.

Fixed and mobile phones received nearly a third of all outlay, although both posted a decline during the assessment period.

Data sourced from Médiamétrie; additional content by Warc staff