French advertising rebound gathers pace

24 May 2010

PARIS: Trading conditions are continuing to improve in the French advertising market, according to new figures published by Kantar, the research firm.

Estimates from the company suggested that television adspend in France climbed by 18.9% year-on-year in the opening four months of 2010 to €2.1bn ($2.6bn; £1.8bn) overall.

Within this, national broadcast networks experienced an uptick of 12.8% to €1.6bn, with digital stations registering an even more substantial increase of 42.7% to €529m in the same period.

Magazines have also seen demand rise by 5% to €886m, with ad sales through national daily news titles leaping by 7% to €364m even though the volume of ads fell, suggesting a stabilisation in media rates.

Elsewhere, radio delivered growth of 9.8% to €1.1bn, with outdoor expanding by 5.6% to €606m and cinema by 18.1% to a more modest €48.7m.

Data sourced from Kantar; additional content by Warc staff