French ad revenues down 9.9%

17 April 2009

PARIS: Online adspend in France rose by just 0.9% to €258 million ($340m; £228m) in February year-on-year, but total ad revenues in the country fell by 9.9% on an annual basis, reports TNS Media Intelligence's Adex Report.

The French ad market is expected to see a drop off of around 3% this year, according to figures from WARC's latest Consensus Forecast.

TNS found that television advertising revenues in the country fell by 7.6% in February to €489m, following on from a decline of 6.6% in January 2009.

Press spending also decreased by 14.2% in the second month of this year to €479m, compared with €558m in the year-ago period.

Within this, national newspapers were down by 11.3% to €81m, while magazine adspend also tumbled 17.1% to €201m.

Radio revenues slipped 5.6% to €204m in February, while cinema was down by 30.9% in the first two months of the year, to €15m.

Online's growth also slowed from 11.7% in January to almost negligible expansion the following month, but the medium did improve its overall share by 1.7% to 16.2% year-on-year in February. 

Data sourced from eMarketer/TNS; additional content by WARC staff