French TV Magazines Unite to Promote Medium

08 June 2007

PARIS: It says much for the popularity of French TV that the sector is able to support no fewer than eleven consumer-oriented magazines dedicated to the provision of programme details, articles and celebrity gossip.

The seven publishing houses reponsible for these titles, this week announced a new alliance to hype the power of advertising in TV magazines.

The initiative hopes to recoup some of the ad revenues lost earlier this year when government restrictions were lifted on the advertising of retail brands on TV.

During Q1 2007, this led to a fall among French print media of 7.6% in retail ad revenues.

The (as yet) unnamed new body will hold its first promotional event - The Month of TV Press - in September, targeting food, drink, cleaning, and health and beauty advertisers.

On offer will be a range of cross-title packages enabling advertisers to reach seventeen million readers for an outlay of €300,000 ($404,759; £203,243).

Data sourced from M&M Europe; additional content by WARC staff