French Adspend Slides as TV Sales Plummet

05 December 2001

French adspend dropped in October, according to research firm TNS Secodip, with advertisers shelling out FFr9.493 billion ($1.29bn) on print, radio, outdoor, TV and cinema advertising before rebates, down 4.6% on October 2000.

Driving the decline was television adspend, which tumbled 12% to FFr2.762bn ($375.8m). The results mean ad sales at the nation’s TV stations were down 5.5% over the first ten months of the year.

In contrast, some media performed rather well – outdoor surged 10.6%, radio was up 5.2% and cinema climbed 4.6%.

News source: CampaignLive (UK)