Fox Broadcasting Opts for Clear Channel's Radio Mini-Ads

23 August 2006

NEW YORK: Blinks - the miniature radio commercials launched two months ago by Clear Channel Radio [WAMN: 15-Jun-06] - have finally found a buyer.

Lasting only one to three seconds, Blinks will hype Fox Broadcasting's fall season premieres of House, Prison Break and The Simpsons. What Blinks lack in duration they make up in frequency, running hourly between 6am to 7pm.

Claims Clear Channel ceo Mark Mays: "The opportunity to embed spots in content, and not in a commercial break, is a compelling solution to conventionally structured radio."

But what can you say in just one second?

In the case of the Simpson spots: "Duh!"

Data sourced from Adweek (USA); additional content by WARC staff