Four Finalists Pitch for $125m Disease Control and Prevention Campaign

08 June 2001

Four shops yesterday made final-round pitches in the race to handle the $125 million National Youth Media Campaign of the Atlanta-based federal Centers for Disease Control and Prevention.

The finalists, which have eight different partners between them, are New York’s Saatchi & Saatchi, DDB Worldwide in Seattle, the San Francisco office of TBWA/Chiat/Day and Campbell Mithun in Minneapolis.

The campaign – which will run only for one year following a cut in funding [WAMN: 10-Apr-01] – is aimed at encouraging healthy eating and preventing obesity among ‘tweens’ – children aged nine to thirteen.

A decision is expected next month.

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