Former Mercedes Marketer Named Audi CMO

26 May 2006

    AUBURN HILLS, MICHIGAN - Audi of America has hired Scott Keogh (37) to fill the new position of chief marketing officer. For the past decade he has worked for Mercedes-Benz USA, most recently as general manager-marketing communications.
    Keogh will oversee all Audi marketing strategy and lead marketing efforts to elevate the brand in the US. He replaces Stephen Berkov (37) who on June 1 becomes director of brand marketing and innovation.