Former Knorr Global Brand Director to Tout UK Tourism

29 March 2006

    LONDON - Senior Unilever marketer Torvald de Coverly Veale has been appointed director of Britain International.
    He assumes overall strategic responsibility for the VisitBritain brand, including activities designed to grow the number of tourists to Britain and for supervising the overseas offices and markets.
    He will oversee the general managers responsible for the organisation's activities in the Americas, Asia-Pacific, Northern Europe and Southern Europe, Middle East & Africa.