Ford Steers Record Ad Budget into US Truck

17 September 2003

Ford Motor Company is to launch its biggest ever marketing push to back its new F-150 pick-up in the US.

The auto giant is spending $100 million (€89.0m; £62.8m) in six months on what it calls “the most comprehensive marketing and advertising campaign” in its history.

The F-150 is America’s biggest-selling truck.

Data sourced from: Auto Express (UK); additional content by WARC staff