Ford Reshuffles US Marketers

15 December 2006

DETROIT: The Ford Motor Company is making further adjustments in its North American management suite as it attempts to restructure and reorganize a way out of its financial misery.

This time the focus of the Way Forward plan is the sales and marketing function which will see the elimination of Al Giombetti's post of vp/president at the company's Ford and Lincoln Mercury brands.

He is reassigned to the role of executive director of marketing and sales at the company's customer service division, but will no longer be a corporate officer.

Comments Ford spokesman Jim Cain: "We want a simpler organization with fewer layers. Our goal is to move faster and provide better service to our dealers."

Other changes include Randy Ortiz, erstwhile head of sales for the customer service division, who becomes general manager of Ford and Lincoln Mercury sales.

Barry Engle becomes general manager of Ford brand marketing, moving from his previous post as president of Ford Mercosul and Ford of Brazil; and Mike Richards continues as general manager of Lincoln Mercury marketing.

In addition, Ford is cutting its 17 regional sales and marketing offices, consolidating them into eleven sites.

Data sourced from Wall Street Journal Online; additional content by WARC staff