Ford Relaunches Website

21 December 2000

Auto giant Ford Motor Company is overhauling its website to add extra features and make it easier to use.

The redesign is handled by Razorfish in New York, which is responsible for Ford-Trilogy’s joint online venture Drive.

The new site includes a wider ranging navigation system, corporate information and product and service details. Consumers can locate dealers or vehicles via the site, which will also feature a virtual store selling merchandise with Ford branding.

News source: Advertising Age - Interactive Daily