Ford Picks O&M for European Business

28 November 2000

As rumoured last week [WAMN: 23-Nov-00], Ford of Europe has awarded Ogilvy & Mather in London all of its advertising duties.

O&M picks up over $200 million of Ford business from WPP sibling Young & Rubicam.

Ford also declared that it is concentrating its global advertising activities within three WPP-owned networks: O&M, Y&R and J Walter Thompson.

News source: Advertising Age - Daily Deadline