Ford Cuts Adspend to Regroup after Q2 Losses

29 July 2008

DEARBORN, Michigan: In the same quarter that the Ford Motor Company reported a record $8.7 billion (€5.5bn; £4.37bn) loss, it also revealed a draconian  two-thirds reduction of its advertising and marketing spend from $300m to $100m.

As the Q2 horrors were posted, the company unveiled the latest incarnation of its ever-evolving survival plan, which includes a switch from SUV and truck production in the US to smaller, more fuel-efficient vehicles.

It also intends to introduce six small European models into its domestic market, including the popular British Fiesta and Focus brands.

Data sourced from Brand Republic (UK); additional content by WARC staff