Ford Breaks Focus Ad

10 November 2000

Motor giant Ford will tomorrow break a new 30-second ad on MTV for its Focus entry-level car.

The commercial, created by J Walter Thompson USA in Detroit, will feature the city’s techno music scene in a bid to attract a young audience. It will run for a month on national TV networks.

Earlier this week Ford also aired a new ad for its Escape model, again created by JWT. This focused on the outgoing nature of the car’s drivers, blending live footage and animation.

News source: Advertising Age - Daily Deadline