Multicultural media buying for all Ford Motor Company brands has been handed to independent Florida agency Zubi Advertising, following a review. Its value is unstated.
The account extends across all the automaker’s marques, among them Lincoln, Mercury, Jaguar, Volvo, Land Rover, Ford Motor Credit and Customer Service. Zubi already handles media and creative for Ford’s corporate and Hispanic activities.
Sole exception to the Zubi consolidation is the client’s Afro-American media buying, awarded to New York shop Uniworld, forty-nine percent of which is owned by WPP Group – whose units service Ford advertising across much of the world.
News source: Advertising Age - Daily Deadline