Florida Representative Calls on Congress to Fund $100m Tourism Ad Campaign

15 November 2001

US Representative Mark Foley (Republican, Florida) plans to introduce legislation to Congress to provide additional federal revenues matching the advertising budgets of tourist-dependent states and cities – an estimated cash injection of $100 million.

Foley, who represents Florida resort Palm Beach – hard hit both by the economic downturn and fallout from the September 11 atrocities – proposes that the Department of Commerce should match the amounts spent on advertising in the year to date by all states and cities.

Although the legislation will be introduced as a separate bill, its sponsors are expected to lobby hard for its incorporation into the economic stimulus program currently under consideration by Congress.

News source: AdAge.com