Five to Fight for €400m Vivendi Media Duties

23 April 2002

Media mammoth Vivendi Universal has invited five agencies to pitch for portions of its €400 million ($355m; £245m) media strategy and buying duties.

The buying account is currently divided between two Parisian shops: Carat France – which handles Universal Music (€171m adspend last year) and telecoms unit Cegetel-SFR (€113m) – and MPG, responsible for pay-TV arm Canal Plus (€86m).

Vivendi has asked three rivals, all in Paris, to pitch against the two incumbents: Initiative Media, Zenith Optimedia and OMD. However, MPG will reportedly not target the Cegetel duties, as it already handles France Telecom’s €350m account.

Data sourced from:; additional content by WARC staff