First Rise Since June for US Recruitment Ads

31 December 2003

Recruitment advertising in the US has risen for the first time since June, according to new research.

The help-wanted advertising index of the Conference Board -- which is used as a gauge of the employment market -- stood at 39 last month, up from 37 in October (albeit down from 40 in November 2002).

The figures strengthened hopes that the long-suffering jobs sector is finally recovering. Over the last three months of data, recruitment ads have climbed in seven of the nine US regions, with the biggest rise in New England.

"The labor market is finally sparking to life," declared Conference Board economist Ken Goldstein.

Data sourced from: Washington Post; additional content by WARC staff