First Fall Since March for US Radio Advertising

04 December 2003

Ad revenues at America's radio stations have fallen for the first time since March, according to the Radio Advertising Bureau.

The RAB recorded a 1% year-on-year dip in October advertising, only the second decline of 2003 so far. National ad revenues climbed 1%, while local advertising sank 2%.

For the first ten months of the year, total radio adspend increased 2%, reflecting a 7% surge in national income and flat local revenues.

Data sourced from:; additional content by WARC staff