First BA, Now Omo! A Winning Week for BBH

14 October 2005

"It's fair to say that we're not having a bad week here at BBH," charily opined the agency's chief operating officer, Simon Sherwood.

Having ousted M&C Saatchi from its 23-year lease on the British Airways account [WAMN: 12-Oct-05], the "not bad" week at BBH Worldwide culminated today, Friday, with news it had also won Unilever's $200 million (€167.5m; £114.4m) international advertising account for Omo laundry detergent.

Between them the two prestigious business gains will add £175m to the annual billings of the London-headquartered network.

BBH will promote Omo sibling brands Persil and Skip in Europe, Wisk and Sunlight in North America, and Omo in some Latin American markets. It will stay with the highly successful "dirt is good" theme created for the brands in 2003 by Interpublic Group's Lowe & Partners Worldwide.

Lowe will continue to handle Omo in certain regions, among them Asia, Africa, the Caribbean and Latin American countries not covered by BBH.

Data sourced from BrandRepublic (UK); additional content by WARC staff