Finalists named for Warc Asia Prize

15 June 2011

SINGAPORE: Warc has announced the ten finalists still in the running for the US$5,000 Warc Prize for Asian Strategy.

For the past week, Warc has announced two finalists a day using the Prize website and on Twitter, via @warcasia and @warceditors.

The full list of ten finalists consists of:

  • Cafe Viet: Are you man enough? (Nestlé Vietnam/Lowe)
  • Gillette Mach3: WALS – Women Against Lazy Stubble (Procter & Gamble India/MediaCom)
  • Dove: Winning in China (Unilever China/Ogilvy & Mather Shanghai)
  • Banking on 'New Standards' to drive business for Citibank (Citibank/Publicis Hong Kong)
  • How culture codes helped Cadbury Dairy Milk create a new chocolate occasion in India (Cadbury India/Ogilvy & Mather)
  • How ringing the bell can reduce violence against women (Breakthrough Foundation/Ogilvy & Mather)
  • The Anlene Movement (Fonterra/BBDO)
  • Crush eco - A simple choice can change the world (Coca-Cola)
  • Stride Japan Launch (Nihon Kraft/McCann Erickson)
  • Axe: 'Call Me' (Unilever/BBH)

The cash Prize will be awarded to the case study that demonstrates the most insightful marketing strategy in Asia. Over 140 case studies from across the region were entered for the Prize.

The winner will be announced via the Prize website on Thursday 16th June.

The cases have been scored by eight senior clients and five global strategy experts, led by Miles Young, Prize chairman and chief executive of Ogilvy & Mather Worldwide.

Last month a shortlist of 25 entries, based on the first round of scoring, was released. Since then the judges have discussed their favourite entries, and voted for a winner.

India led the way in the shortlist, with 11 entries from clients and agencies in that country.

Subscribers to can read the full shortlisted papers via the Prize website.

Data sourced from Warc