Fiat to Back New Compact Car with Major Marketing Campaign

06 September 2001

Automaker Fiat will roll out its new compact car , the Stilo, in most European markets in October, backed by what the Italian firm described as a major marketing push.

Successor to the struggling Bravo, the Stilo is Fiat’s first new compact car in half a decade. The auto giant hopes to sell about 350,000 Stilos in the brand’s first year, eroding the dominance in the sector of Volkswagen’s Golf.

Billings for the marketing campaign have not been disclosed, and it is as yet unknown which ad agency will handle it. Fiat’s two major networks are D’Arcy and Leo Burnett Worldwide, though ad duties for the Lancia model are handled by Armando Testa in Milan.

News source: AdAge Global