TV networks CBS and ABC have become broadcast partners in the Family Friendly Programming Forum in its quest to introduce more family-oriented programmes into American TV.
The Forum, a group of over 43 members of the Association of National Advertisers, is seeking to develop programming ideas reflecting its goals. Last year’s $1 million deal with Warner Bros resulted in the new show The Gilmore Girls.
Thirteen of its members have already pledged money to its Script Development Fund for next year. These are McDonald's, IBM, Procter & Gamble, Nationwide, Merck & Co, FedEx, Johnson & Johnson, AT&T, Tyson Foods, Pfizer and its subsidiary Warner-Lambert, Unilever US and Wendy's International.
News source: Advertising Age - Daily Deadline